Standing out from the crowd is pretty key when you’re supporting hundreds of vulnerable families, and you need to get the word out for much-needed donations, volunteers, and aid. That’s why Transformation, an independent charity working to help communities in need across Camborne, Pool, and Redruth, reached out to Buzz.

With an old website that was struggling to be indexed on Google (and was complicated to manage), they realised a new one could be the breath of fresh air that could get them the visibility they deserve.

And, while they weren’t sure what they needed (yet), Buzz was ready to make it happen.

A JOURNEY OF DISCOVERY

Kicking off any project always starts with a Discovery Phase at Buzz, and, in this case, it was the best way to hone in on what the Transformation team really needed their new website to do.

By starting out with SMART goals, our developers worked with them to get down to the crux of what was currently missing, while building clear, attainable goals that could bring the new vision to life.

Next, they broke down the three core target audiences, using empathy mapping, to drill into what the users actually needed to get from the new site. Building a hierarchy of information helped them nail down the wireframe of the site, and the result? Easy pathways for users to intuitively find what they’re looking for, without the faff.

EFFORTLESS USER EXPERIENCE 

By putting user experience at the heart of this project, we were able to deliver a simple (but effective) new website that allowed users to find information in a quick and accessible way. The front-end look and feel to the site ensures quick navigation and clear routes to key information – all packaged in a modern, friendly design.

An easy-to-use content management system on the back-end, built on Orchard Core (more about that, here), also helps the team keep the site updated on a regular basis, while third-party integration allows them to track users on Google Analytics for the first time.

The best part? With the website now up to scratch, the Transformation team can get back to doing what they do best – building a more positive future for the hundreds of people relying on them for vital support every day.

To find out more information about the incredible work this charity does, head here.