Member News

Bauer Media highlights sponsorship as a growth tool for Cornwall businesses

Charlotte Trigg
September 12, 2025

Cornwall, UK – Bauer Media, home to Hits Radio Cornwall (formerly Pirate FM), is offering businesses across the county the opportunity to grow their brand through local audio sponsorships. 
Cornwall is powered by tourism, leisure, food and drink, and creative industries. With seasonal peaks in visitors and a strong community spirit, businesses need to stand out and stay memorable to thrive year-round. Sponsorships allow local companies to connect with audiences during trusted moments – from traffic updates on the A30 to weather bulletins for coastal communities – embedding their brand in the daily rhythm of Cornish life.

Bauer research shows:

48% of listeners take action after hearing a sponsorship
Sponsorships deliver +15% uplift in brand affinity 
Long-term campaigns deliver stronger, more lasting results.

Cornwall’s businesses are deeply rooted in their communities and depend on loyalty and reputation. Radio sponsorships give them the perfect way to connect with both locals and visitors in a trusted and engaging way.
There are sponsorship opportunities available in Cornwall right now, giving local businesses the chance to make their brand part of everyday life across the county.
👉 Find out more: https://hitsradioadvertising.co.uk/sponsorship/ 

About Bauer Media 
Bauer Media Audio UK is the country’s leading commercial radio broadcaster, reaching over 20 million listeners every week across stations including Hits Radio, Greatest Hits Radio, Absolute Radio, Magic Radio, KISS, Jazz FM, Kerrang! and Planet Rock. Our sponsorships and creative partnerships help local and national businesses connect with audiences in trusted, everyday moments, delivering measurable results across the marketing funnel.
Contact us: 
https://hitsradioadvertising.co.uk/sponsorship/ 

Hits Radio

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